Loacker NYCWFF

New York City Wine & Food Festival

Brining the Italian Alps and a Classic Brand to New York City

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Overview

The Food Network’s NewYork City Wine and Food Festival is a spectacular annual fall food festival, attended by famous and emerging personalities, sponsors and brands including Capital One, Racheel Ray and more. Held in Lower Manhattan, and covered globally by leaders in the food and beverage business, the televised platform is a launching ground for consumer cuisine products.

 

With the Loacker organization’s 100 year legacy of excellence in producing whole and sustainable Italian wafer cookies, hazelnut and chocolate confections; Loacker was chosen as one of the top Brand sponsors to create a “Festive Italian Experience for the 200,000 event goers. Partnering with agencies Story Stable, AUNYC PR, Artistry Studios lead various facets of the annual event along-side VP of Marketing North America Crystal Black-Davis and team.

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Execution

  • Event Branding & Display Design

  • Foodie Influencer Lifestyle Coverage

  • Live Social Media Promotion & Coverage

  • Paid Media Buys

  • Digital Design and Development

  • Video Production

Impact

  • Introduced a Global Leader in the Wafer Cookie Category to key influencers in making the Brand a US Household name in the High-End Snacking Category

  • Increased Social Media Engagement and subscriber growth by 

  • Increased brand awareness for the brand nationally by 8%

  • Increased consumer sale-through in key markets, including New York and Los Angeles

  • According to Nielsen Loacker consumption is up 58.7% from 2017 - 2020

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